<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <title><![CDATA[Hexalo Design Studio]]></title>
  <link>https://hexalo-design-studio.com/</link>
  <description><![CDATA[Hexalo Design Studio is a small branding and graphic design practice in Osaka: identity systems, logo design, brand refresh, editorial layout and print collateral.]]></description>
  <language>en</language>
  <atom:link href="https://hexalo-design-studio.com/feed.xml" rel="self" type="application/rss+xml" />
  <item>
    <title><![CDATA[What a brand identity project actually includes]]></title>
    <link>https://hexalo-design-studio.com/notes/what-a-brand-identity-actually-includes.html</link>
    <guid isPermaLink="true">https://hexalo-design-studio.com/notes/what-a-brand-identity-actually-includes.html</guid>
    <description><![CDATA[Most people come to a designer asking for a logo. What they usually need is a brand identity. The distinction matters because a logo on its own is just a mark. Without the surrounding system, it behaves inconsistently across different contexts, and that inconsistency is what makes a brand look amateur even when the logo itself is well-made.]]></description>
    <pubDate>Fri, 11 Sep 2026 07:27:58 GMT</pubDate>
  </item>
  <item>
    <title><![CDATA[When to refresh your brand rather than rebuild it]]></title>
    <link>https://hexalo-design-studio.com/notes/when-to-refresh-not-rebuild-your-brand.html</link>
    <guid isPermaLink="true">https://hexalo-design-studio.com/notes/when-to-refresh-not-rebuild-your-brand.html</guid>
    <description><![CDATA[There is a version of this conversation that happens a lot. A business has been trading for eight or ten years, the logo was designed quickly at the start, and now it looks dated. The instinct is to start from scratch. Sometimes that is right. Often it is not, and a targeted refresh does the job better and for considerably less money.]]></description>
    <pubDate>Thu, 23 Jul 2026 17:03:39 GMT</pubDate>
  </item>
  <item>
    <title><![CDATA[Choosing typefaces for small business print materials]]></title>
    <link>https://hexalo-design-studio.com/notes/type-choices-for-small-business-print.html</link>
    <guid isPermaLink="true">https://hexalo-design-studio.com/notes/type-choices-for-small-business-print.html</guid>
    <description><![CDATA[Typography is the part of a design brief that clients most often leave entirely to the designer, and that is usually fine. But understanding a few basics about how typeface choices work in print helps you ask better questions and make better decisions when the options are put in front of you.]]></description>
    <pubDate>Tue, 02 Jun 2026 19:18:49 GMT</pubDate>
  </item>
  <item>
    <title><![CDATA[How to prepare design files for print in Japan]]></title>
    <link>https://hexalo-design-studio.com/notes/preparing-files-for-print-in-japan.html</link>
    <guid isPermaLink="true">https://hexalo-design-studio.com/notes/preparing-files-for-print-in-japan.html</guid>
    <description><![CDATA[Most print problems are file problems. The design looked right on screen, the PDF was exported, the printer came back with questions, and suddenly there is a delay and an extra cost. Getting files right before they go to the printer is not complicated, but it requires knowing what to check and in what order.]]></description>
    <pubDate>Sat, 25 Apr 2026 18:45:57 GMT</pubDate>
  </item>
</channel>
</rss>
